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Inbound SEO,
Sales, Service,
& Marketing Blog

How Quickly Does Google Alerts Pickup a New Web Page

February 06, 2023 2 MINUTES
This blog is an experiment to find out how quickly Google Alerts picks up new webpages.  In this example, I have set an alert for the term:


What Every Flooring Store Needs to Know About Marketing Automation

When it comes to marketing automation, there are a few key things that every flooring store needs to know. First and foremost, it’s important to understand what marketing automation is and h...
January 30, 2023 1 MINUTES

What Elon Musk at Twitter Means for Marketers in 2023

In 2023, the world of marketing is likely to look drastically different thanks to the acquisition of Twitter by Elon Musk. The future of marketing with an innovator like Musk as the leader o...
January 29, 2023 2 MINUTES

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What to Expect from Hubspot in 2023

In 2023, Hubspot will continue to be a leading marketing and sales software company. They will continue to innovate and provide new and improved features for their customers. Here are some o...
January 26, 2023 2 MINUTES

How to tell if You're Spending Too Much for Marketing?

Many small business owners wear a lot of hats. You're the CEO, CFO, and head of HR all rolled into one. And while you may be a marketing expert, it's easy to get bogged down in the day-to-da...
January 25, 2023 3 MINUTES

How to Tell if You're Spending Too Little Online?

Whether you've had an online store for years or you're just getting started, it's important to make sure that you're spending enough money to keep it running smoothly. Otherwise, you risk lo...
January 24, 2023 3 MINUTES

How to Tell if Your Marketing is Working

 It can be difficult to tell if your marketing is progressing as you want it too. Sometimes it feels like you put all this effort into something and you're not getting anything out of it. Bu...
January 23, 2023 3 MINUTES

Are You Using Instagram the Right Way?

Lots of businesses are using Instagram these days, but are they using it in the right way? If you're a flooring store owner, then you need to make sure that you're taking advantage of this p...
January 22, 2023 1 MINUTES

Are you using Facebook the Right Way?

If you’re reading this, you probably already have a Facebook business page. Or maybe you’re thinking about starting one. You’re on the right track! A strong social media presence is essentia...
January 19, 2023 2 MINUTES

Do you still need a website?

Did you know that having a website is one of the best ways to ensure that your business is visible online? Here are three reasons why...
January 18, 2023 2 MINUTES

Are you on Instagram Enough?

In today’s world, it is more important than ever to have an active and strong presence on social media. A social media presence can not only help to increase awareness for your business, but...
January 17, 2023 2 MINUTES

Are you on Facebook Enough?

 It seems like everyone is on Facebook these days - but are you on Facebook enough? If you're a flooring store looking to draw in more business, you can't afford to ignore the power of socia...
January 17, 2023 1 MINUTES

What is a CRM?

f you're running a flooring store, chances are you've heard of a CRM (Customer Relationship Management). But what exactly is a CRM?
January 16, 2023 2 MINUTES

How do You Get More Google Reviews?

One great way to build your reputation as a flooring store is by getting more Google reviews. Here’s how you can get more Google reviews for your business.
January 15, 2023 2 MINUTES

Should You be Using TikTok?

You've probably seen the videos. People doing creative dances in their living rooms, lip syncing to popular songs, or just showing off a cool new product. Welcome to TikTok. With over 800 mi...
January 12, 2023 2 MINUTES

Episode 1 of Flooring Stories is Live!

You can listen to my interview with Kurt Krystinik of Buffaloe Floors in Houston, TX.  Here or subscribe on iTunes, Spotify, Amazon, Google or wherever you get your podcasts.
January 11, 2023

Do I need a CRM?

   A Customer Relationship Management (CRM) system is essential for managing your sales process. It can help you track customer data, manage leads, organize marketing campaigns and more. But...
January 11, 2023 2 MINUTES

Why Don't I Show up on Google?

If you're not showing up in Google search results, you're missing out on a lot of potential business. Here's why and what you can do about it.
January 10, 2023 3 MINUTES

What to Expect from Twitter in 2023

Twitter has become an essential part of our lives and its influence is likely to grow even more over the coming years. As we look towards 2023, what can we expect from this popular social me...
January 09, 2023 3 MINUTES

What to Expect From TikTok for Business in 2023

What to Expect From TikTok for Business in 2023
January 08, 2023 3 MINUTES

How to set marketing goals for 2023

2023 is around the corner and it's time to start setting your marketing goals. Having well-defined goals will help you focus your efforts and measure success. Here are some tips on how to se...
January 05, 2023 4 MINUTES

What to Expect from Facebook in 2023

It’s no secret that Facebook has been a leader in the online world for some time now. But what will the next few years bring? What should you expect from Facebook in 2023?
January 04, 2023 3 MINUTES

Is Your Website Good Enough?

 In today’s digital age, your website is your most important marketing tool. It’s the first thing potential customers will see when they search for your business, and it’s where they’ll go t...
January 03, 2023 2 MINUTES

Will This Work?

The chances are that you're going to spend some money on your business this year.  Before we get into deciding whether your investments will work or will not work ( I hope it will), we shoul...
January 01, 2023 1 MINUTES

How to Find Page Access in the New Facebook Page Management

This was so annoying, I'm writing this to help other people.  Facebook management is a labyrinth.  Here's how you find the settings to add and remove people as managers from your Facebook pa...
December 02, 2022 1 MINUTES

How to Make an Awesome Website

An awesome website does not live alone.  It has an army of efforts that bring it visitors.  It may have a support staff, but it doesn’t need one.  What it has more than anything else is a jo...
September 19, 2022 1 MINUTES

8 Types of Video Content Marketing to Increase Your Sales

Videos have been one of the most sought-after content on the internet. It's estimated that this content format will occupy over 82% of the internet traffic in 2022, making videos an effectiv...
December 02, 2021 6 MINUTES
February 08, 2021 5 MINUTES

WordPress v. HubSpot CMS

Buy the HubSpot CMS if you can afford it comfortably.  $300 / month or even $270 a month is a lot more than the $49 a year you could pay to to host a self-hosted WordPress site, but HubSpot ...
December 22, 2020 1 MINUTES

Stop Googling Yourself

If more people are asking for your help, you are showing up on Google better.   If more people are asking for your business, you are showing up on Google better.  If you Google your name, yo...
December 21, 2020 2 MINUTES

7 Things You Need to Know to Build a Small Business App

Is it useful having a dedicated app for your business? We’re here to tell you that it can be, and you can use this list of app essentials to get started.
December 08, 2020 3 MINUTES

The Better CMS: WordPress Vs. HubSpot

Our Short Answer: If you can afford the HubSpot CMS, you will get a better and more stable experience.  If $300/mo. is too much for you however, WordPress can still make for a highly customi...
November 17, 2020 10 MINUTES

5 Tips On Using Your HubSpot CRM

The Short Answer: The HubSpot CRM is not only the place to record your contacts' information, but you can also use it to organize your daily tasks, learn about how effective your paid ads ar...
November 16, 2020 6 MINUTES

Are Facebook Groups The Future Of Facebook?

The Short Answer: Facebook Groups are the future of Facebook for businesses. They're places of safe and free expression, where brand's customers can find help from the brand or eachother.
November 14, 2020 6 MINUTES

How Do I Optimize My Blog Posts In 2020?

Our Short Answer: By adding long tail keywords that resonate with your audience, using alt text to help Google recognize images, adding videos will bring your SEO to the next level.
November 12, 2020 8 MINUTES

Should I Buy My Way Into Showing Up On Google Results?

Short Answer: There is nothing wrong with giving your Google visibility a little push; just remember to keep an eye on your inbound marketing efforts stay relevant, authoritative, and empath...
November 10, 2020 7 MINUTES

Expanding Your Business? Consider These 6 Essential Factors

As a business owner, you will likely face the decision of whether to expand at some point. You may have ideas for a new product or service, or you may have saturated your current market. You...
November 09, 2020 3 MINUTES

Does Google Have A Racial Bias?

The Short Answer: No.Google is interested in searcher intent. Because of this, searches that are race-oriented, will show you what Google thinks you might be looking for, not just the words ...
November 09, 2020 3 MINUTES

5 Marketing Twitter Accounts You Need To Follow

Our Short Answer: The Twitter accounts of Rand Fiskin, Larry Kim, Neil Patel, Ann Handley, and Amy Porterfield offer you the latest updates on SEO, content marketing, and the trending platfo...
November 08, 2020 5 MINUTES

What Is Google Discover?

Our Short Answer: Google Discover is a personalized feed that anticipates what a user is searching for based on their interests and search history. To stand out from the crowd on Google sear...
November 05, 2020 6 MINUTES

What Are Google Stories? All You Need To Know!

Our Short Answer: Google Stories are a great way to present various types of content: video, audio, images, and blog posts on search engines in a carousel or one card format. It's also an ea...
November 02, 2020 5 MINUTES

Top Ten Lead Generation Tools

Our Short Answer : These top 10 lead generation tools like Leadpages help you to design great landing pages, use Calendly to schedule meetings, and Zapier to automate your tasks. HubSpot All...
October 31, 2020 25 MINUTES

How Organic Traffic Makes Your Business More Valuable

Most small business owners got into business because they wanted to create something of their own and be their own boss. Many of these entrepreneurs fail to realize that what they are buildi...
October 29, 2020 4 MINUTES

Why Does My WordPress Site Keep Breaking?

Our Short Answer: There are a bunch of reasons your site can go down without any warning, a few common causes can be too many plugins, outdated hosting servers, getting hacked, and sometimes...
October 28, 2020 7 MINUTES

Marketing Qualified Leads Vs. Sales Qualified Leads

The Short Answer: An MQL (Marketing Qualified Lead) is a contact with a strong interest in your product or services, but isn't ready to speak to sales yet. An SQL (Sales Qualified Lead) show...
October 25, 2020 7 MINUTES

Does Having A Video On A Web Page Help Your SEO?

Our Short Answer: Video helps the SEO on your webpage because it adds variety to your content, provides useful information in a shorter format, increases the average time your visitors spend...
October 23, 2020 7 MINUTES

The Ultimate Guide to Setting up a 'Google My Business' Account

Short Answer: Some of the best practices include adding an email that is associated with your account, adding location on Google Map so you’re more visible in local searches, adding your nam...
October 21, 2020 10 MINUTES

Is The Book 'The Elements of Style' Helpful For Blogging?

Our Short Answer: Strunk and White's “The Elements of Style” is undoubtedly a classic. It's grounded in fundamentals and great advice that every writer will find useful and valuable for now ...
October 19, 2020 9 MINUTES

The Best 3 Blogs You Need To Be Reading For Your Business

Our Short Answer: The best 3 blogs you need to be reading for your business are copy blogger which will show you how to create engaging content; HubSpot’s sales blog which will help you conv...
October 16, 2020 6 MINUTES

Inbound And Outbound Marketing, What Are They?

Our Short Answer: Inbound Marketing means you create the solution for someone's problem and rely on Google and social media platforms to bring people in to your solution.  Outbound marketing...
October 14, 2020 8 MINUTES

What’s The Difference Between Content Marketing And Inbound Marketing?

Our Short Answer: While content marketing involves attracting the right people to your website, inbound marketing involves the entire process from first attracting the customer to accompanyi...
October 12, 2020 6 MINUTES

Possible Reasons Your Website Is Slow

Every Internet user these days has an insatiable need for speed. They consider web pages that take more than three seconds to load as slow ones.
October 11, 2020 1 MINUTES

The Most Effective Content Types For SEO

Our Short Answer: Consistently creating and distributing different types of content from blog posts, to infographics, to videos and more can boost your SEO & visibility dramatically.
October 10, 2020 9 MINUTES

How to Show Up on Google Part IV : Location, Location, Location

If you are a local business, your most desirable Google location is in the “local pack”.  The local pack is the group of local businesses that appear beneath a map in a Google search.
October 07, 2020 1 MINUTES

Is Empathy Really THAT Important In Marketing?

Our Short Answer: YES. When you think of things from the customer’s perspective, what challenges they're facing, and their problems, you gain the invaluable opportunity to assess how can the...
October 05, 2020 8 MINUTES

The methodology behind the SMART goals of marketing

Short Answer: SMART methodology helps specify your goals, makes them easy to measure and to achieve. It helps business growth by setting specific, measurable, attainable, realistic, and time...
October 03, 2020 7 MINUTES

What Are SEO Citations And Why Do They Matter For Local Search?

Our Short Answer:  Citations are online references for your business which list your Name, Address, and Phone Number (NAPS). The more consistent and relevant citations you have across the we...
September 30, 2020 9 MINUTES

Key Marketing Trends That'll Be Even Bigger In 2021

Our Short Answer: Businesses that have their finger on the pulse of key marketing trends like voice and visual search, video marketing and interactive content will be the ones that rise to t...
September 28, 2020 13 MINUTES

How to get Marketing and Sales to Work Together

Our Short Answer: Marketing and Sales can work together by determining how they define qualified leads. Using automation, defining goals, and replacing the sales funnel with a revenue cycle,...
September 25, 2020 8 MINUTES

How to Show Up on Google, According to Google

When you search for “how does google search work” or “how to show up on Google” it’s surprising that it can be so hard to find the material that Google itself wrote about “how google search ...
September 25, 2020 4 MINUTES

How Social Media Has Rocked the Marketing World

Our Short Answer: Social media rocks our world by opening a direct window to finding, analyzing and talking to possible leads. Instead of needing to search for info, people share their ideas...
September 23, 2020 7 MINUTES

How to Show Up on Google Part III : How to Become an Authority

A person is an authority because other people expect to get the right answer when they ask her questions. It’s true on Google just like it’s true in person. If you want to know who is the mo...
September 22, 2020 1 MINUTES

How to Show up on Google : Part II : The Quarter Inch Hole

If your business is not showing up on Google it is because Google does not think you are the best solution to someone’s problem.  If you are the best solution to someone’s problem and you ha...
September 20, 2020 2 MINUTES

How To Make Your Brand a Thought Leader

What It Is, And Our Short Answer To Becoming One: Thought leadership is a content marketing tactic to build trust with contacts or as a business. The main purpose is for your audience to rec...
September 20, 2020 6 MINUTES

How to Set up Notifications For Your Mobile Phone Using HubSpot's CRM

Our TL;DR Answer: Setting up HubSpot Notifications on your Mobile Phone will make sure you get everything - every lead - to do this you'll have to adjust the settings on your phone, app, AND...
September 18, 2020 7 MINUTES

How to Show Up on Google

If your website is not showing up on Google, it’s because Google thinks someone else’s website is more likely to please people. It’s that simple (and that hard). Google shows the websites th...
September 18, 2020 1 MINUTES

10 Proven Ways to Grow Your Small Business

A quick TL;DR - Growing your business in a competitive market is tough. by knowing your audience, building a strong brand identity, maintaining an active presence on social, designing entici...
September 16, 2020 8 MINUTES

How to Revolutionize Your Marketing Strategy

A revolutionary marketing strategy involves knowing your audience, making an inventory of all your tools, and auditing to see which of your paid media, earned media, and owned media will be ...
September 13, 2020 7 MINUTES

5 Steps To Bring More Traffic to Your Website

By taking steps like: creating content, running paid advertising campaigns, being active on social, using video and optimizing for voice search, you can bring a substantial amount of traffic...
September 09, 2020 6 MINUTES

Resources for Thought Leadership

Link to Ty Heath's Inbound 2019 Presentation on How to Become a Thought Leader on LinkedIn: https://docs.google.com/file/d/1mJ12XvYEttcdrPZA7m-EoWU1gWo7nQkl/edit Link to Today's Slides from ...
September 08, 2020 1 MINUTES

6 SEO Tips for Small Businesses to Better Handle Lock downs

Short & Sweet Answer: By updating their Google My Business accounts to update customers, making sure their website is mobile optimized, optimizing their site for local search and creatin...
September 06, 2020 5 MINUTES

The Ultimate Email Marketing Guide For 2021

 “The old email is dead, long live the new marketing email!”
September 03, 2020 9 MINUTES

How has Marketing Changed in the Last 10 years?

Over the last 10 years marketing has constantly changed with its shifting trends and practices.  It’s like a living art form that continues to evolve in new and unpredictable ways. 
August 31, 2020 6 MINUTES

The Ultimate Guide to Blogging in 2021

What are the most effective practices of blogging in 2021? The TL;DR short answer: Adding a catchy title and subtitles, an engaging introduction, outlines are all effective blogging tools. A...
August 28, 2020 11 MINUTES

Can Traditional Marketing and Digital Marketing Be used Together?

Our Short Answer: Today Traditional Marketing and Digital Marketing can be used in tandem through digital billboards and advertising both in digital and physical formats at once. The more yo...
August 18, 2020 7 MINUTES

How to Attract The Right Customers To Your Business?

Our short answer: To attract the right customers, you need to know who they are by making personas that accurately describe their goals and their pain points forming a foundation for content...
August 14, 2020 8 MINUTES

What Is Inbound Marketing and How Can It Help My Business?

Brass Tacks:  Inbound marketing turns prospects into leads by providing ways that customers can connect to you as a brand. By continuing to provide value before, during and after your custom...
August 12, 2020 8 MINUTES

Can TikTok be Used for B2B Marketing?

  Short Answer: Although many b2b marketers are not on the platform yet, TikTok can and should be used by B2B Marketers, especially if their customers are in the demographic who are using it...
July 27, 2020 9 MINUTES

Skim Catchables, the bloggers secret weapon

  Short Answer: What is skim-catchable content? Skim-catchable content is anything that intentionally catches the eye of a reader who had intended to just skim your article. Examples:  Lists...
July 10, 2020 6 MINUTES

What is the best Video Hosting Platform for Real Estate Agents?

Wondering what video platform to use that will produce outstanding videos that will engage your customers, well look no further!
July 08, 2020 6 MINUTES

How Telemarketers and Flywheels can learn how to work together?

Telemarketing is a tough job. But what would happen if we introduced the flywheel along with inbound marketing principles?
June 28, 2020 4 MINUTES

Why Inbound Marketing is Relevant to You in 2020

Why Inbound Marketing is more relevant now than ever before, and where outbound marketing stands in all this.
June 03, 2020 5 MINUTES

How to Get a Fabulous Logo Design for Your Company: Tips from the Experts

Photo by Aleks Dorohovich on Unsplash If you run a business, your logo is one of the chief pieces of branding that deserves your attention. A logo is like your brand’s ambassador — it’s the ...
May 13, 2020 4 MINUTES

The Simpler Way to use Live Chat on Your Website

You may have a Rolls Royce website that looks the part. But there's still a recurring problem-why isn't it generating more leads. Chat windows help.
May 13, 2020 5 MINUTES

Website Woes: 5 Tips for Lead Generation using your Website

  In today's day and age, people want answers to their questions in an instant.  They want to find solutions to their problems from experts, but rather than seeking out an expert in person o...
April 20, 2020 11 MINUTES

Lead Generation using Multi-Media

Trying to reach an audience today can be difficult due to limited attention spans. Here are some suggestions for lead Generation using multi-media.
April 20, 2020 4 MINUTES

7 Resources for People Who Recently Lost Their Jobs Due to COVID 19

The world economy has been shifting to gig based jobs and work-from-home for decades now.  We all work and pray that this crises will end soon and we can all begin adjusting to the next new ...