Getting Started with Automation and AI
This is for business owners and store managers that have a good team and something good to sell. It doesn’t really matter if it’s flooring tile, flowers, fighter planes or light fixtures. If you have a good product and a good team to deliver it and service it, you should be able to do so and make a good profit.
If you’re a business owner or a manager you know that there is always something that makes it remarkably difficult to get the profit you want and deliver the consistent level of service that you want. The complications and their solutions are as varied as there are different shops and businesses throughout the country. But I believe that every business can grow better by using automation and AI tools.
Every problem facing small businesses can be improved and many can be solved by correctly implementing automation and/or AI tools. Communication, time management, hiring, setting company policies, setting financial policies, bookkeeping, marketing, sales, pricing, product selection and everything else can be made more efficient and more manageable by using automation and AI tools.
In the next few articles I’d like to show use cases for automation and AI tools for operations, finance, and sales. I’m going to focus first on operations. For the sake of clarity, I want to define operations as the part of the business focusing on delivering the products and services a client has already paid for or agreed to pay for or the part of the business focused on maintaining the inventory of products or service providers necessary to deliver those products and services to paying customers.
These are the software products I will focus on for this exercise:
- AirTable
- HubSpot
- ChatGPT
- Replit.com
- ClickUp
Let’s get started.
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Topic #automation,#AIAdam Singer is an automation, AI, and marketing strategist who helps flooring and home improvement businesses streamline operations, boost productivity, and grow revenue. As the founder of Ability Growth Partners, Adam works with store owners and managers to implement tailored solutions that connect systems, simplify workflows, and drive measurable business outcomes. With deep expertise in SEO, digital advertising, and AI integration, Adam has helped home improvement companies improve their online visibility, generate high-quality leads, and optimize every stage of the customer journey. His experience spans Google Ads, Facebook/Instagram, TikTok, HubSpot, and ClickUp—tools he leverages to automate operations and unlock team efficiency. Adam began building for the web in the mid-1990s and has since served as a WordPress Meetup organizer, HubSpot User Group leader, Google Partner Agency, and HubSpot Solution Provider. His agency, Ability Inbound Marketing, has received industry recognition from Expertise and Clutch for excellence in SEO, social media marketing, and digital design. A seasoned speaker, Adam has presented at The International Surfaces Event in 2024 (on marketing) and 2025 (on customer experience and emerging tech), as well as at business events across the U.S., Israel, and Asia. He is known for turning complex concepts into practical tools that surface professionals can apply right away.
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