Why You Shouldn’t Trust the Best Growth Marketing Agency
Short Answer:
Any growth marketing agency that doesn't know your business, does not know if they are they best growth marketing agency for you. Don't choose a growth marketing agency just because they show up on Google as "the best".
More information on what to look for when choosing a growth marketing agency
Do they Set Goals for Their Clients and Achieve Them?
Growth marketing agencies set goals. Usually these goals fall into one of seven categories:
- Visibility
- Visitors
- Leads
- Customers
- Revenue
- Audience
- Promoters
These are the seven marketing factors that identify if a business will grow. If a growth marketing agency has a history of improving these seven factors for businesses like yours, they are probably a good fit for your business too.
Does their workflow fit with yours?
Hiring a growth marketing agency should feel like a partnership. This is different from work with many other kinds of agencies. Many agencies are looking for a project you want help fulfilling. They just need a set of requirements or a punch list and a budget.
Working with a growth marketing agency should be a partnership. A growth marketing agency is not focused on delivering one specific webpage, video, or social media campaign. A growth marketing agency is focused on moving specific key performance indicators (KPIs) which can respond to any number of campaigns and creative endeavors. Creating these campaigns means working together to identify what matters now to your business, what does it mean to be "on brand", and what resonates with your target audience. The right growth marketing agency will meet with you regularly (at least once every two weeks) and fit into your schedule and your work needs.
What is a Growth Marketing Agency?
Growth marketing agencies identify specific measurable key performance indicators for their clients and design campaigns to grow those specific numbers.
Usually, the most important key performance indicators are the following:
- Visibility
- Visitors
- Leads
- Customers
- Revenue
- Audience
- Promoters
Adam Singer is an automation, AI, and marketing strategist who helps flooring and home improvement businesses streamline operations, boost productivity, and grow revenue. As the founder of Ability Growth Partners, Adam works with store owners and managers to implement tailored solutions that connect systems, simplify workflows, and drive measurable business outcomes. With deep expertise in SEO, digital advertising, and AI integration, Adam has helped home improvement companies improve their online visibility, generate high-quality leads, and optimize every stage of the customer journey. His experience spans Google Ads, Facebook/Instagram, TikTok, HubSpot, and ClickUp—tools he leverages to automate operations and unlock team efficiency. Adam began building for the web in the mid-1990s and has since served as a WordPress Meetup organizer, HubSpot User Group leader, Google Partner Agency, and HubSpot Solution Provider. His agency, Ability Inbound Marketing, has received industry recognition from Expertise and Clutch for excellence in SEO, social media marketing, and digital design. A seasoned speaker, Adam has presented at The International Surfaces Event in 2024 (on marketing) and 2025 (on customer experience and emerging tech), as well as at business events across the U.S., Israel, and Asia. He is known for turning complex concepts into practical tools that surface professionals can apply right away.
Leave us
a Comment!