Why You Shouldn’t Trust the Best Growth Marketing Agency
Short Answer:
Any growth marketing agency that doesn't know your business, does not know if they are they best growth marketing agency for you. Don't choose a growth marketing agency just because they show up on Google as "the best".
More information on what to look for when choosing a growth marketing agency
Do they Set Goals for Their Clients and Achieve Them?
Growth marketing agencies set goals. Usually these goals fall into one of seven categories:
- Visibility
- Visitors
- Leads
- Customers
- Revenue
- Audience
- Promoters
These are the seven marketing factors that identify if a business will grow. If a growth marketing agency has a history of improving these seven factors for businesses like yours, they are probably a good fit for your business too.
Does their workflow fit with yours?
Hiring a growth marketing agency should feel like a partnership. This is different from work with many other kinds of agencies. Many agencies are looking for a project you want help fulfilling. They just need a set of requirements or a punch list and a budget.
Working with a growth marketing agency should be a partnership. A growth marketing agency is not focused on delivering one specific webpage, video, or social media campaign. A growth marketing agency is focused on moving specific key performance indicators (KPIs) which can respond to any number of campaigns and creative endeavors. Creating these campaigns means working together to identify what matters now to your business, what does it mean to be "on brand", and what resonates with your target audience. The right growth marketing agency will meet with you regularly (at least once every two weeks) and fit into your schedule and your work needs.
What is a Growth Marketing Agency?
Growth marketing agencies identify specific measurable key performance indicators for their clients and design campaigns to grow those specific numbers.
Usually, the most important key performance indicators are the following:
- Visibility
- Visitors
- Leads
- Customers
- Revenue
- Audience
- Promoters
Adam Singer helps growth-minded businesses turn marketing and operations into scalable systems that drive results. As the founder of Ability Growth Partners, Adam works with owners, managers, and marketing leaders to simplify workflows, improve visibility, and grow revenue—without the guesswork. Adam brings a rare blend of strategy, automation, and hands-on execution. He’s known for connecting the dots between digital ads, SEO, AI tools, and internal systems—transforming scattered efforts into a clear, scalable plan. With decades of web experience and credentials as a HubSpot Solutions Provider, Google Partner, and WordPress organizer, Adam has led award-winning campaigns and spoken on marketing and tech at events across the U.S., Israel, and Asia. Structure, strategy, and support that actually move the needle.
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