October 25, 2019
People use search engines to find what they want. If you want your web page to show up on Google, you'll have to design it to give people what they want.
Don't focus on yourself. Don't focus on what you do.
Focus on the customer and giving them what they want.
How can you give it to them better than anyone else? How do you add your unique value? Are you more local? A better communicator? More caring? Offer a better experience?
How can you give them what they want with your own unique style? Better content? Easier to use?
This is the essence SEO.
Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit!
Topic #SEO,#Google SearchAdam Singer helps growth-minded businesses turn marketing and operations into scalable systems that drive results. As the founder of Ability Growth Partners, Adam works with owners, managers, and marketing leaders to simplify workflows, improve visibility, and grow revenue—without the guesswork. Adam brings a rare blend of strategy, automation, and hands-on execution. He’s known for connecting the dots between digital ads, SEO, AI tools, and internal systems—transforming scattered efforts into a clear, scalable plan. With decades of web experience and credentials as a HubSpot Solutions Provider, Google Partner, and WordPress organizer, Adam has led award-winning campaigns and spoken on marketing and tech at events across the U.S., Israel, and Asia. Structure, strategy, and support that actually move the needle.
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