How to Make an Awesome Website
An awesome website does not live alone. It has an army of efforts that bring it visitors. It may have a support staff, but it doesn’t need one. What it has more than anything else is a job, and it does that job exceptionally well.
What does it mean for a website to have a job?
A website has a job is like a human being has a job: it performs some service which has value to someone. A website has a job and every page within that website should have a job. It should have a purpose that has value to someone in the organization or outside of the organization. If the value is outside the organization, that’s even better. If the value is high enough, then someone outside will the organization will pay the organization to maintain the website.
Some good website jobs:
- Winning the trust of prospects for a brand, service, or product
- Offering something in exchange for money
- Accepting money
- Offering information that has value (especially value that cannot be found on any other website)
- Enabling prospects to submit information to an organization
In short, a website’s job is to improve the organization. IMHO, an improvement to the organization must be measurable in terms of the revenue the organization generates or the impact that the organization makes.
The Short Answer of How to Make an Awesome Website
Begin with an awesome mission. Then create the website that will attract people who will enable you (and them) to achieve that mission. The website will be as awesome as it enables the organization to get closer to achieving that mission.
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Topic #Should I Redesign My Website,#website design,#Website Marketing,#website redesignAdam Singer helps growth-minded businesses turn marketing and operations into scalable systems that drive results. As the founder of Ability Growth Partners, Adam works with owners, managers, and marketing leaders to simplify workflows, improve visibility, and grow revenue—without the guesswork. Adam brings a rare blend of strategy, automation, and hands-on execution. He’s known for connecting the dots between digital ads, SEO, AI tools, and internal systems—transforming scattered efforts into a clear, scalable plan. With decades of web experience and credentials as a HubSpot Solutions Provider, Google Partner, and WordPress organizer, Adam has led award-winning campaigns and spoken on marketing and tech at events across the U.S., Israel, and Asia. Structure, strategy, and support that actually move the needle.
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