How to Show Up on Google Part III : How to Become an Authority
A person is an authority because other people expect to get the right answer when they ask her questions. It’s true on Google just like it’s true in person. If you want to know who is the most important scientist, look to see whose work is most often quoted. If you want to know who is the smartest person in the room, look for who the other smart people in the room are talking about (or with).
If you want your website to rank at the top of a Google search, you need to convince Google that you are the smartest person in the room for your topic. That means you need to make a consistent effort to show up and answer the questions people have on your topic and answer them in a way that is truly helpful and authoritative.
It means that other websites look to you for the authoritative information on the questions that your audience wants to know. In web terminology this is called “links”. It means that you have built information on your website that is so valuable, other people and other websites are referring to your website and directing traffic to it. This is not easy, but it’s incredibly valuable. We’ll talk about link building in upcoming chapters.
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Topic #Content Marketing,#abilitySEO,#inbound,#Google Search,#how to show up on GoogleAdam Singer is an automation, AI, and marketing strategist who helps flooring and home improvement businesses streamline operations, boost productivity, and grow revenue. As the founder of Ability Growth Partners, Adam works with store owners and managers to implement tailored solutions that connect systems, simplify workflows, and drive measurable business outcomes. With deep expertise in SEO, digital advertising, and AI integration, Adam has helped home improvement companies improve their online visibility, generate high-quality leads, and optimize every stage of the customer journey. His experience spans Google Ads, Facebook/Instagram, TikTok, HubSpot, and ClickUp—tools he leverages to automate operations and unlock team efficiency. Adam began building for the web in the mid-1990s and has since served as a WordPress Meetup organizer, HubSpot User Group leader, Google Partner Agency, and HubSpot Solution Provider. His agency, Ability Inbound Marketing, has received industry recognition from Expertise and Clutch for excellence in SEO, social media marketing, and digital design. A seasoned speaker, Adam has presented at The International Surfaces Event in 2024 (on marketing) and 2025 (on customer experience and emerging tech), as well as at business events across the U.S., Israel, and Asia. He is known for turning complex concepts into practical tools that surface professionals can apply right away.
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