--- title: "How to Show Up on Google Part III : How to Become an Authority" description: A person is an authority because other people expect to get the right answer when they ask her questions. It’s true on Google just like it’s true in person --- [![Ability Growth Partners](https://www.abilitygrowth.com/hs-fs/hubfs/AGP%20Branding/AGP-Logo-318x93-type2.png?width=318&height=93&name=AGP-Logo-318x93-type2.png "Ability Growth Partners")](https://www.abilitygrowth.com) # How to Show Up on Google Part III : How to Become an Authority 1 MIN [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.abilitygrowth.com/blog/how-to-show-up-on-google-part-iii-how-to-become-an-authority&display=popup&ref=plugin&src=like&kid_directed_site=0) [Share on Twitter ](https://twitter.com/intent/tweet?original_referer=https://www.abilitygrowth.com/blog/how-to-show-up-on-google-part-iii-how-to-become-an-authority&ref_src=twsrc%5Etfw&text=How%20to%20Show%20Up%20on%20Google%20Part%20III%20:%20How%20to%20Become%20an%20Authority&tw_p=tweetbutton&url=https://www.abilitygrowth.com/blog/how-to-show-up-on-google-part-iii-how-to-become-an-authority) [Adam Singer](https://www.abilitygrowth.com/blog/author/adam-singer) September 22, 2020 ## [How to Show Up on Google Part III : How to Become an Authority](https://www.abilitygrowth.com/blog/how-to-show-up-on-google-part-iii-how-to-become-an-authority) A person is an authority because other people expect to get the right answer when they ask her questions. It’s true on Google just like it’s true in person. If you want to know who is the most important scientist, look to see whose work is most often quoted. If you want to know who is the smartest person in the room, look for who the other smart people in the room are talking about (or with). If you want your website to rank at the top of a Google search, you need to convince Google that you are the smartest person in the room for your topic. That means you need to make a consistent effort to show up and answer the questions people have on your topic and answer them in a way that is truly helpful and authoritative. It means that other websites look to you for the authoritative information on the questions that your audience wants to know. In web terminology this is called “links”. It means that you have built information on your website that is so valuable, other people and other websites are referring to your website and directing traffic to it. This is not easy, but it’s incredibly valuable. We’ll talk about link building in upcoming chapters. # Your Articles Need SkimCatchables Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit! Topic [#Content Marketing](https://www.abilitygrowth.com/blog/topic/content-marketing),[#abilitySEO](https://www.abilitygrowth.com/blog/topic/abilityseo),[#inbound](https://www.abilitygrowth.com/blog/topic/inbound),[#Google Search](https://www.abilitygrowth.com/blog/topic/google-search),[#how to show up on Google](https://www.abilitygrowth.com/blog/topic/how-to-show-up-on-google) [Adam Singer](https://www.abilitygrowth.com/blog/author/adam-singer) Adam Singer helps growth-minded businesses turn marketing and operations into scalable systems that drive results. As the founder of Ability Growth Partners, Adam works with owners, managers, and marketing leaders to simplify workflows, improve visibility, and grow revenue—without the guesswork. Adam brings a rare blend of strategy, automation, and hands-on execution. He’s known for connecting the dots between digital ads, SEO, AI tools, and internal systems—transforming scattered efforts into a clear, scalable plan. With decades of web experience and credentials as a HubSpot Solutions Provider, Google Partner, and WordPress organizer, Adam has led award-winning campaigns and spoken on marketing and tech at events across the U.S., Israel, and Asia. Structure, strategy, and support that actually move the needle. ### Leave us a Comment! ### RELATED ARTICLES [Marketing & Sales Hall of Shame August 25, 2025 1 MINUTES ](https://www.abilitygrowth.com/blog/marketing-sales-hall-of-shame) [Are Christies and Sotheby's Too Big to Fail? July 30, 2025 3 MINUTES ](https://www.abilitygrowth.com/blog/are-christies-and-sothebys-too-big-to-fail) [Should You Be Using ChatGPT as Your Advisor? June 29, 2025 2 MINUTES ](https://www.abilitygrowth.com/blog/should-you-be-using-chatgpt-as-your-advisor) [VVLCRAP | Adam’s 7 Character Description of Marketing Success May 22, 2025 2 MINUTES ](https://www.abilitygrowth.com/blog/vvlcrap-adams-7-character-description-of-marketing-success) [The Journey May 01, 2025 1 MINUTES ](https://www.abilitygrowth.com/blog/the-journey) ### Get Notified About New Articles #### About Us Most of Our Inbound Marketing Clients See Increased Web Traffic of 300% or more Within 12 Months of Working With Us #### Recent Blog Articles ### Recent Posts #### Contact Us ** 912-655-4462 ** [info@abilityseo.com](mailto:yourname@company.com) ** 12015 Treeline Way Rockville, MD 20852 Copyright 2026 | Designed with ** by [AbilitySEO](http://www.AbilitySEO.com) [Follow us on Twitter ](https://twitter.com/AbilitySEO) [Follow us on Facebook ](http://www.facebook.com/pages/Abilityseo/783809055020602) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Adam Singer", "url" : "https://www.abilitygrowth.com/blog/author/adam-singer" }, "dateModified" : "2020-11-11T02:07:09.322Z", "datePublished" : "2020-09-22T18:15:24.000Z", "headline" : "How to Show Up on Google Part III : How to Become an Authority", "mainEntityOfPage" : { "@id" : "https://www.abilitygrowth.com/blog/how-to-show-up-on-google-part-iii-how-to-become-an-authority", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.abilitygrowth.com/hubfs/AGP%20Branding/AGP-Logo-318x93-type2.png" }, "name" : "Ability Growth Partners" } } ```