--- title: VVLCRAP | Adam’s 7 Character Description of Marketing Success description: Marketing’s job is to produce visibility, visitors, leads, customers, revenue, audience and promoters. image: https://www.abilitygrowth.com/hubfs/2222533_VVLCRAP-FlywheelGraphic3_032924.png --- [![Ability Growth Partners](https://www.abilitygrowth.com/hs-fs/hubfs/AGP%20Branding/AGP-Logo-318x93-type2.png?width=318&height=93&name=AGP-Logo-318x93-type2.png "Ability Growth Partners")](https://www.abilitygrowth.com) # VVLCRAP | Adam’s 7 Character Description of Marketing Success 2 MIN [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.abilitygrowth.com/blog/vvlcrap-adams-7-character-description-of-marketing-success&display=popup&ref=plugin&src=like&kid_directed_site=0) [Share on Twitter ](https://twitter.com/intent/tweet?original_referer=https://www.abilitygrowth.com/blog/vvlcrap-adams-7-character-description-of-marketing-success&ref_src=twsrc%5Etfw&text=VVLCRAP%20|%20Adam’s%207%20Character%20Description%20of%20Marketing%20Success&tw_p=tweetbutton&url=https://www.abilitygrowth.com/blog/vvlcrap-adams-7-character-description-of-marketing-success) [Adam Singer](https://www.abilitygrowth.com/blog/author/adam-singer) May 22, 2025 ## [VVLCRAP | Adam’s 7 Character Description of Marketing Success](https://www.abilitygrowth.com/blog/vvlcrap-adams-7-character-description-of-marketing-success) **V**isibility Visitors **L**eads **C**ustomers Revenue Audience **P**romoters ### What is VVLCRAP If your marketing is not tracking visibility, visitors, leads, customers, revenue, audience and promoters you are not spending your money on marketing well.   If your marketing is not consistently targeting and moving the numbers for visibility, visitors, leads, customers, revenue, audience and/or promoters it is probably not adding value. I will assume that you are reading this because revenue is one of the goals for your business, and perhaps the most crucial goal of your business.  So let’s look at VVLCRAP in that light. Your revenue comes from customers. Your new customers were leads before they became customers. Your leads were visitors before they were leads, and your visitors only “visited” you because you were visible. If that’s not clear, please write something in the comments and I’ll be happy to clarify.   ### How to Measure VVLCRAP - Visibility - Google: choose your keywords and use a tool like SEMRush or SE Rankings to measure how often you appear in the top 3 positions for that term - AI: use a tool like SEMRush and SE Rankings to see how often you are mentioned and linked in AI.  For help you can also ask ChatGPT or similar how to measure your visibility on AI platforms. - Visitors - Website: number of visitors to the pages that matter to you.  Could be a landing page.  Could be home page. Probably one of those two types of pages - Profile page: the place on social platforms where people can increase their relationship with you.  Measure the number of visits using Later.com or similar tool - Leads: - Website landing page: form fills where someone is ready to have a sales call to evaluate buying or not buying your product or service - Direct Message on Platform: Facebook message, LinkedIn Message, etc. of someone who is interested in evaluating your product - Customers: - Measured number of new people per month (or quarter) who pay you for something - Revenue: - Yup. It’s money. - Audience: - People who have intentionally given you permission to market to them.  Examples: - Social Media Followers - Email subscribers - And other similar content channels - Promoters: - Google reviews four stars or more - Other reviews on other platforms - Can also be mentions with positive sentiment on social - Can be referral codes redeemed  - Any way you measure the number of people who are actively driving revenue to you   ![2222533_VVLCRAP-FlywheelGraphic2_032924](https://www.abilitygrowth.com/hs-fs/hubfs/2222533_VVLCRAP-FlywheelGraphic2_032924.png?width=800&height=800&name=2222533_VVLCRAP-FlywheelGraphic2_032924.png) ![2222533_VVLCRAP-FlywheelGraphic3_032924](https://www.abilitygrowth.com/hs-fs/hubfs/2222533_VVLCRAP-FlywheelGraphic3_032924.png?width=800&height=800&name=2222533_VVLCRAP-FlywheelGraphic3_032924.png) ![2222533_VVLCRAP-FlywheelGraphic4_032924](https://www.abilitygrowth.com/hs-fs/hubfs/2222533_VVLCRAP-FlywheelGraphic4_032924.png?width=800&height=800&name=2222533_VVLCRAP-FlywheelGraphic4_032924.png) ![2222533_VVLCRAP-FlywheelGraphic5_032924](https://www.abilitygrowth.com/hs-fs/hubfs/2222533_VVLCRAP-FlywheelGraphic5_032924.png?width=800&height=800&name=2222533_VVLCRAP-FlywheelGraphic5_032924.png)     # Your Articles Need SkimCatchables Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit! Topic [#Content Marketing](https://www.abilitygrowth.com/blog/topic/content-marketing),[#Inbound Marketing](https://www.abilitygrowth.com/blog/topic/inbound-marketing),[#inbound](https://www.abilitygrowth.com/blog/topic/inbound),[#marketing automation](https://www.abilitygrowth.com/blog/topic/marketing-automation),[#Vvlcrap](https://www.abilitygrowth.com/blog/topic/vvlcrap) [Adam Singer](https://www.abilitygrowth.com/blog/author/adam-singer) Adam Singer helps growth-minded businesses turn marketing and operations into scalable systems that drive results. As the founder of Ability Growth Partners, Adam works with owners, managers, and marketing leaders to simplify workflows, improve visibility, and grow revenue—without the guesswork. Adam brings a rare blend of strategy, automation, and hands-on execution. He’s known for connecting the dots between digital ads, SEO, AI tools, and internal systems—transforming scattered efforts into a clear, scalable plan. With decades of web experience and credentials as a HubSpot Solutions Provider, Google Partner, and WordPress organizer, Adam has led award-winning campaigns and spoken on marketing and tech at events across the U.S., Israel, and Asia. Structure, strategy, and support that actually move the needle. ### Leave us a Comment! ### RELATED ARTICLES [Marketing & Sales Hall of Shame August 25, 2025 1 MINUTES ](https://www.abilitygrowth.com/blog/marketing-sales-hall-of-shame) [Are Christies and Sotheby's Too Big to Fail? July 30, 2025 3 MINUTES ](https://www.abilitygrowth.com/blog/are-christies-and-sothebys-too-big-to-fail) [Should You Be Using ChatGPT as Your Advisor? June 29, 2025 2 MINUTES ](https://www.abilitygrowth.com/blog/should-you-be-using-chatgpt-as-your-advisor) [VVLCRAP | Adam’s 7 Character Description of Marketing Success May 22, 2025 2 MINUTES ](https://www.abilitygrowth.com/blog/vvlcrap-adams-7-character-description-of-marketing-success) [The Journey May 01, 2025 1 MINUTES ](https://www.abilitygrowth.com/blog/the-journey) ### Get Notified About New Articles #### About Us Most of Our Inbound Marketing Clients See Increased Web Traffic of 300% or more Within 12 Months of Working With Us #### Recent Blog Articles ### Recent Posts #### Contact Us ** 912-655-4462 ** [info@abilityseo.com](mailto:yourname@company.com) ** 12015 Treeline Way Rockville, MD 20852 Copyright 2026 | Designed with ** by [AbilitySEO](http://www.AbilitySEO.com) [Follow us on Twitter ](https://twitter.com/AbilitySEO) [Follow us on Facebook ](http://www.facebook.com/pages/Abilityseo/783809055020602) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Adam Singer", "url" : "https://www.abilitygrowth.com/blog/author/adam-singer" }, "dateModified" : "2025-07-21T07:38:14.052Z", "datePublished" : "2025-05-22T19:34:16.000Z", "headline" : "VVLCRAP | Adam’s 7 Character Description of Marketing Success", "image" : [ "https://www.abilitygrowth.com/hubfs/2222533_VVLCRAP-FlywheelGraphic3_032924.png" ], "mainEntityOfPage" : { "@id" : "https://www.abilitygrowth.com/blog/vvlcrap-adams-7-character-description-of-marketing-success", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.abilitygrowth.com/hubfs/AGP%20Branding/AGP-Logo-318x93-type2.png" }, "name" : "Ability Growth Partners" } } ```