<img height="1" width="1" style="display:none;" alt="" src="https://ct.pinterest.com/v3/?event=init&amp;tid=2613903992377&amp;pd[em]=<hashed_email_address>&amp;noscript=1">

How Quickly Does Google Alerts Pickup a New Web Page

2 MIN
Adam Singer
February 06, 2023

How Quickly Does Google Alerts Pickup a New Web Page

This blog is an experiment to find out how quickly Google Alerts picks up new webpages.  In this example, I have set an alert for the term:

John F. Kennedy Campaign Button for Sale

John F. Kennedy Campaign ButtonMy client, Alex Cooper Auctioneers, is selling a John F. Kennedy Campaign button in their upcoming auction on February 7th, 2023.  The auction went online on 1/24/2023 at the latest.  When I create a Google Alert for "John F. Kennedy Campaign Button", their auction item does not appear. When I create an alert for " "John F. Kennedy Button" for sale " (double quotes on purpose), their auction item appears in the results, but not prominently.  When I create an alert for " "John F. Kennedy Campaign Button" auction" it appears prominently. 

Normally auctions take place every six weeks and have about 2 weeks of  ad time before the auction ends.  I'd like to know how strong a roll Google Alerts might play in people discovering an item for sale.  

I'd like to do a second comparison for this term:

Tory Burch Quilted Flap Backpack

There is also a Tory Burch Quilted Flap Backpack in the Feb 7th sale, and I'd like to see if I get an alert for that immediately.  

Results Below

Published at 7:24 AM EST in Israel.  Settings on Google Alerts are as follows:

Screen Shot 2023-02-06 at 2.25.29 PM

 

Update:

11:56 AM Israel Time 7 Feb 2023

Still no alerts.  Added a new alert with settings for "all results" and without the "for sale" modifier.

 

Screen Shot 2023-02-07 at 11.57.46 AM

 


Your Articles Need SkimCatchables

Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit!

Topic #SEO,#Google Alerts,#Search Engine Marketing
Adam Singer

Adam Singer is an automation, AI, and marketing strategist who helps flooring and home improvement businesses streamline operations, boost productivity, and grow revenue. As the founder of Ability Growth Partners, Adam works with store owners and managers to implement tailored solutions that connect systems, simplify workflows, and drive measurable business outcomes. With deep expertise in SEO, digital advertising, and AI integration, Adam has helped home improvement companies improve their online visibility, generate high-quality leads, and optimize every stage of the customer journey. His experience spans Google Ads, Facebook/Instagram, TikTok, HubSpot, and ClickUp—tools he leverages to automate operations and unlock team efficiency. Adam began building for the web in the mid-1990s and has since served as a WordPress Meetup organizer, HubSpot User Group leader, Google Partner Agency, and HubSpot Solution Provider. His agency, Ability Inbound Marketing, has received industry recognition from Expertise and Clutch for excellence in SEO, social media marketing, and digital design. A seasoned speaker, Adam has presented at The International Surfaces Event in 2024 (on marketing) and 2025 (on customer experience and emerging tech), as well as at business events across the U.S., Israel, and Asia. He is known for turning complex concepts into practical tools that surface professionals can apply right away.

Leave us
a Comment!

RELATED ARTICLES