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How Quickly Does Google Alerts Pickup a New Web Page

2 MIN
Adam Singer
February 06, 2023

How Quickly Does Google Alerts Pickup a New Web Page

This blog is an experiment to find out how quickly Google Alerts picks up new webpages.  In this example, I have set an alert for the term:

John F. Kennedy Campaign Button for Sale

John F. Kennedy Campaign ButtonMy client, Alex Cooper Auctioneers, is selling a John F. Kennedy Campaign button in their upcoming auction on February 7th, 2023.  The auction went online on 1/24/2023 at the latest.  When I create a Google Alert for "John F. Kennedy Campaign Button", their auction item does not appear. When I create an alert for " "John F. Kennedy Button" for sale " (double quotes on purpose), their auction item appears in the results, but not prominently.  When I create an alert for " "John F. Kennedy Campaign Button" auction" it appears prominently. 

Normally auctions take place every six weeks and have about 2 weeks of  ad time before the auction ends.  I'd like to know how strong a roll Google Alerts might play in people discovering an item for sale.  

I'd like to do a second comparison for this term:

Tory Burch Quilted Flap Backpack

There is also a Tory Burch Quilted Flap Backpack in the Feb 7th sale, and I'd like to see if I get an alert for that immediately.  

Results Below

Published at 7:24 AM EST in Israel.  Settings on Google Alerts are as follows:

Screen Shot 2023-02-06 at 2.25.29 PM

 

Update:

11:56 AM Israel Time 7 Feb 2023

Still no alerts.  Added a new alert with settings for "all results" and without the "for sale" modifier.

 

Screen Shot 2023-02-07 at 11.57.46 AM

 


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Topic #SEO,#Google Alerts,#Search Engine Marketing
Adam Singer

Adam Singer helps growth-minded businesses turn marketing and operations into scalable systems that drive results. As the founder of Ability Growth Partners, Adam works with owners, managers, and marketing leaders to simplify workflows, improve visibility, and grow revenue—without the guesswork. Adam brings a rare blend of strategy, automation, and hands-on execution. He’s known for connecting the dots between digital ads, SEO, AI tools, and internal systems—transforming scattered efforts into a clear, scalable plan. With decades of web experience and credentials as a HubSpot Solutions Provider, Google Partner, and WordPress organizer, Adam has led award-winning campaigns and spoken on marketing and tech at events across the U.S., Israel, and Asia. Structure, strategy, and support that actually move the needle.

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