--- title: "The #1 Sales Secret to Remember" description: They know you're selling a product, and they know what that product is. Your job is to let them know why they care. image: https://www.abilitygrowth.com/hubfs/adult-agreement-beard-573565.jpg --- [![Ability Growth Partners](https://www.abilitygrowth.com/hs-fs/hubfs/AGP%20Branding/AGP-Logo-318x93-type2.png?width=318&height=93&name=AGP-Logo-318x93-type2.png "Ability Growth Partners")](https://www.abilitygrowth.com) # The #1 Sales Secret to Remember 2 MIN [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.abilitygrowth.com/blog/number-1-sales-secret&display=popup&ref=plugin&src=like&kid_directed_site=0) [Share on Twitter ](https://twitter.com/intent/tweet?original_referer=https://www.abilitygrowth.com/blog/number-1-sales-secret&ref_src=twsrc%5Etfw&text=The%20#1%20Sales%20Secret%20to%20Remember&tw_p=tweetbutton&url=https://www.abilitygrowth.com/blog/number-1-sales-secret) [Stacey Kramer](https://www.abilitygrowth.com/blog/author/stacey-kramer) April 16, 2018 ## [The #1 Sales Secret to Remember](https://www.abilitygrowth.com/blog/number-1-sales-secret) ![sales secret customer](https://www.abilitygrowth.com/hs-fs/hubfs/adult-agreement-beard-573565.jpg?width=6000&height=4004&name=adult-agreement-beard-573565.jpg) Today I’m going to tell you a secret that shouldn’t be a secret. Customers don’t care. Customers don’t care about how many drill bits come with your deluxe tool kit. Customers don’t care about your warranty policy. And they don’t care about how many weeks your workshop lasts. [The modern buyer](https://www.abilitygrowth.com/blog/do-salespeople-still-matter-in-2018-understanding-the-buyers-journey) does research and carefully considers before a purchase. This is true whether your typical customer is a business owner or a stay-at-home mom. By the time a potential customer comes into contact with you, they most likely already know a good deal about your product and company. So what’s your role in all of this? Your job is tell the customer why they should care about your product.** Because your customers will always care about one thing: what’s in it for me?** **How do I find out what my customers care about?** To do this, you should spend some time thinking from your customers’ perspective. Here are some key questions to ask yourself: - What do my customers want more of? - How does my product improve their lives? - What can they do better because of my product? Use what you know about your target demographics, as well as any past customer interactions, to answer these questions. Once you’re armed with answers, use them in your initial interactions with the customer. **Then what?** Just because now you think you know what the customer wants doesn’t mean you can do all of the talking. Your educated guesses aren’t going to be right 100% of the time. That’s why it’s important to get information from the customer themselves. When you meet with the customer, open up a line of dialogue with them. Your customers want to know how you can solve their problems! [Talk with them](https://www.abilitygrowth.com/blog/phone-calls-for-the-successful-salesperson-in-5-steps) about their problems and how your product can solve them. **To sum it up:** Start the conversation thinking about your customer’s potential problems and goals in mind. Ask questions, and listen. Adjust your sales pitch to help the customer see how your product can help them. Remember that you’re not just selling a product; you’re selling *to a person*. Connect with that person and you’ll create a valuable sales relationship.   This post is part of a series on sales. To find other articles like this, read our[ master guide to sales.](https://www.abilitygrowth.com/sales-skills-master-guide)   Don’t miss out on more sales secrets. [Download our ebook ](https://www.abilitygrowth.com/selling-better-faster-lp)and learn how to sell better and faster. [![Download a FREE E-book: "The Definitive Guide to Selling Better & Faster"](https://no-cache.hubspot.com/cta/default/409613/ddd279dd-84a5-41ad-95a7-7e682f92552c.png)](https://cta-redirect.hubspot.com/cta/redirect/409613/ddd279dd-84a5-41ad-95a7-7e682f92552c) # Your Articles Need SkimCatchables Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit! Topic [#customer relationship](https://www.abilitygrowth.com/blog/topic/customer-relationship),[#sales](https://www.abilitygrowth.com/blog/topic/sales),[#inbound](https://www.abilitygrowth.com/blog/topic/inbound) [Stacey Kramer](https://www.abilitygrowth.com/blog/author/stacey-kramer) Stacey is a Marketing Assistant for Ability SEO. She graduated from University of Maryland Baltimore County with a degree in Communications. Since then she has specialized in copywriting and social media. ### Leave us a Comment! ### RELATED ARTICLES [How I Mastered Sales Basics in Less than 2 Days April 27, 2018 4 MINUTES ](https://www.abilitygrowth.com/blog/how-i-mastered-sales-basics-in-less-than-2-days) [How to Set Up Google My Business for a Client April 23, 2018 2 MINUTES ](https://www.abilitygrowth.com/blog/how-to-set-up-google-my-business-for-a-client) [Why Every Salesperson Should Be on Social Media April 23, 2018 2 MINUTES ](https://www.abilitygrowth.com/blog/why-every-salesperson-should-be-on-social-media) [Avoid Sounding Robotic in Your Automated Emails: 4 Quick Tips April 20, 2018 2 MINUTES ](https://www.abilitygrowth.com/blog/avoid-sounding-robotic-in-your-automated-emails-4-quick-tips) [Make Link Building Easier With These 5 Tools April 16, 2018 3 MINUTES ](https://www.abilitygrowth.com/blog/make-link-building-easier-with-these-5-tools) ### Get Notified About New Articles #### About Us Most of Our Inbound Marketing Clients See Increased Web Traffic of 300% or more Within 12 Months of Working With Us #### Recent Blog Articles ### Recent Posts #### Contact Us ** 912-655-4462 ** [info@abilityseo.com](mailto:yourname@company.com) ** 12015 Treeline Way Rockville, MD 20852 Copyright 2026 | Designed with ** by [AbilitySEO](http://www.AbilitySEO.com) [Follow us on Twitter ](https://twitter.com/AbilitySEO) [Follow us on Facebook ](http://www.facebook.com/pages/Abilityseo/783809055020602) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stacey Kramer", "url" : "https://www.abilitygrowth.com/blog/author/stacey-kramer" }, "datePublished" : "2018-04-16T13:15:00.000Z", "headline" : "The #1 Sales Secret to Remember", "image" : [ "https://www.abilitygrowth.com/hubfs/adult-agreement-beard-573565.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.abilitygrowth.com/blog/number-1-sales-secret", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.abilitygrowth.com/hubfs/AGP%20Branding/AGP-Logo-318x93-type2.png" }, "name" : "Ability Growth Partners" } } ```