The Journey
The very core of AI is its ability to create order out of chaotic information. I feel like there is so much said about AI that people loose track of what it really is and what it can do for them. People think of AI as a human replacement. They think of AI as robotic servant. They think of AI as a mystery, a hype, a fad, or simply anything digital that they cannot understand. Those things may be true, or they may not be true. But AI’s most intrinsic skill set is it’s ability to bring order.
Creating order is what AI does when it scours the internet and synthesizes information from hundreds of sources to give you a well organized answer to your question. Creating order means taking your question and interpreting it in a way that it fits with something the machine understands and can convert into a search that is far beyond what you or I would have put into Google.
The journey is how we can find the chaotic places in our lives and our businesses where we can apply AI to create order we can use. This order will transform everything.
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Topic #Guidance for Flooring StoresAdam Singer is an automation, AI, and marketing strategist who helps flooring and home improvement businesses streamline operations, boost productivity, and grow revenue. As the founder of Ability Growth Partners, Adam works with store owners and managers to implement tailored solutions that connect systems, simplify workflows, and drive measurable business outcomes. With deep expertise in SEO, digital advertising, and AI integration, Adam has helped home improvement companies improve their online visibility, generate high-quality leads, and optimize every stage of the customer journey. His experience spans Google Ads, Facebook/Instagram, TikTok, HubSpot, and ClickUp—tools he leverages to automate operations and unlock team efficiency. Adam began building for the web in the mid-1990s and has since served as a WordPress Meetup organizer, HubSpot User Group leader, Google Partner Agency, and HubSpot Solution Provider. His agency, Ability Inbound Marketing, has received industry recognition from Expertise and Clutch for excellence in SEO, social media marketing, and digital design. A seasoned speaker, Adam has presented at The International Surfaces Event in 2024 (on marketing) and 2025 (on customer experience and emerging tech), as well as at business events across the U.S., Israel, and Asia. He is known for turning complex concepts into practical tools that surface professionals can apply right away.
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