Will This Work?
The chances are that you're going to spend some money on your business this year. Before we get into deciding whether your investments will work or will not work ( I hope it will), we should talk about exactly what it will look like if this investment "works" and by extension what it will look like if it does not "work".
Can you identify something that can be measured numerically that will indicate that your investment worked? I use these 7 things to measure of an investment in marketing works:
- Visibility - I use SEMRush to get this
- Visitors - Google Analytics works for this
- Leads - HubSpot
- Customers - HubSpot again
- Audience - email subscribers + followers on social platforms
- Revenue - obvi
- Promoters - Google Reviews or other platform that matters to you potential consumers
If you haven't setup baselines for what your numbers on these topics looked like in 2022, now is a really good time to do that.
Your Articles Need SkimCatchables
Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit!Topic ##contentmarketing,#metrics
Adam Singer began programming for the World Wide Web in 1998 while working as an Informational Specialist for the Bureau of National Affairs, a Fortune 500 publishing company based in Washington, DC. In 2001 Adam became the Marketing and Communications Director for Jetro Platforms, a server-based computing software manufacturer. In 2011 Adam founded AJ Singer Studios, an Internet Marketing company based in Savannah, GA. In 2015 Adam formed Ability SEO as a full service marketing agency specializing in using SEO, social media, and e-mail marketing to get more visitors, leads and customers