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5 Marketing Twitter Accounts You Need To Follow

November 08, 2020

5 Marketing Twitter Accounts You Need To Follow

Our Short Answer: The Twitter accounts of Rand Fiskin, Larry Kim, Neil Patel, Ann Handley, and Amy Porterfield offer you the latest updates on SEO, content marketing, and the trending platforms and technologies to keep your eye on.

marketing twitter accounts graphic for Ability Growth Partners blog

Twitter is a great place for marketing and getting updated on the latest trends. Tweets are 280 characters, this means information is faster flowing and easier to digest. Twitter is also the ideal platform to grow your brand awareness and generate leads. 

The lifespan of the average tweet is only a few minutes, while thousands of tweets are created every second. Blink and you’ll miss it.  

To get the most out of Twitter, you need to be following marketers that can make you better at what you do. Here are 5 Marketing Twitter Accounts Of Thought Leaders You Need To Follow.

1) Rand Fishkin 

  • Rand is the co-founder and CEO of Sparktoro, a platform that focuses on searchability audience intelligence. 
  • He is also the co-founder of Moz, a platform that helps businesses improve their SEO efforts. 
  • He is the author of the best seller “Lost and Founder”.

Rand Fishkin is noted for his expertise when it comes to content marketing and SEO.His focus is on helping emerging start-ups and tech businesses. He sends out 40 informative Tweets every week with a 66% read rate. Not only that, Rand currently has 439.4K engaged followers.

Fishkin may be best known for his popular blogs and Whiteboard Friday series which he started when Moz was a very young company in the early 2000s. Since then it has grown to being viewed by millions of people and it has helped to train many SEO professionals. 

Rand has appeared as the keynote speaker at many of the globes biggest conferences. If you’re looking to grow your knowledge in marketing, there is no better person to follow than Rand Fishkin.

2) Larry Kim

  • VP of Marketing at MobileMoney
  • Founder of Wordstream
  • Has 772.4K followers

Larry Kim is the founder and VP of Marketing at MobileMoney. Kim has been named search marketer of the year numerous times by Search Engine Land, PPC Hero and Us Search Awards. He is also the 8th most popular author on Medium and contributes regularly to Inc.com and CNBC. 

Before MobileMoney, Kim launched Wordstream which became an industry-leading software as service (SAAS) company and the leading provider of keyword, Adwords and Facebook tools. 

On Kim’s twitter account, he frequently posts infographics featuring the latest marketing statistics. He also offers his insights on which types of content are currently trending, and which platforms and technologies are on the ascendency.

3) Neil Patel

  • Co-Founder of Neil Patel Digital, Crazy Egg, Kissmetrics, and Helo Bar.
  • New York Times best selling author for his book Hustle.
  • Helped 100s of businesses grow including Amazon, HP, GM and NBC.
  • Recognized as one of the top 100 entrepreneurs under 30 by President Obama.
  • Recognized by the United Nations as one of the top 100 entrepreneurs under 35 by the United Nations.
  • Neil Patel has 371.5K followers on Twitter.

Neil Patel is in Forbes top 10 for most influential marketers. His Twitter account is an opportunity to learn from one of the leader’s in SEO education. He consistently posts informative and helpful content. 

He is the founder of Neil Patel Digital Crazy Egg, Kissmetrics, and Helo Bar. He has also helped and advised global companies like Amazon, HP, GM and NBC. Patel has been recognized as being one the top entrepreneurs under the age of 30 by President Obama.

Patel uses his Twitter account to post on a variety of topics including SEO, content marketing, paid advertising, and listicle “How To” posts. 

4) Amy Porterfield

  • Online Marketing Trainer
  • Helps entrepreneurs build engaged email lists and profitable webinars
  • Creator of digital courses.
  • Has 152.6K followers.

Amy Porterfield is a well known marketing trainer who posts numerous educational and helpful podcasts and webinars. Many of her online courses are free. 

She conducts multi-part seminars that you can sign up to attend, she also has a library of articles on her website. She doesn’t post as much as some of the other people on this list do, but when she does it’s worth paying close attention because she comes from the perspective of knowing what it feels like to be a struggling marketer or entrepreneur. This means Porterfield has the ability to empathise with others.

Her focus is finding creative ways to monetize online marketing efforts for companies and improve their social media metrics

5) Ann Handley

  • Chief Content Officer at MarketingProfs
  • Ann Handley was mentioned in Forbes magazine as a top thought leader.
  • She was named by IBM as one the top 7 people that is shaping the world of modern marketing.
  • Has 46.2k followers.

Ann Handley is the leader of the content team at MarketingProfs, and a Wall Street bestselling author. Her twitter account is one of the many channels she uses to share her marketing expertise with the marketing world. She is well known as a digital marketing pioneer and teaches companies how to grow their business through the use of content marketing.  

Handley hosts podcasts and writes her own blog, she also shares informative content that other marketers post. A lot of her blog posts feature multiple perspectives from other experts in the marketing field.

Some of her books include: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules. It’s definitely worth following Handley if you want to know how you can improve your content marketing strategy and start producing unparalleled results.   

Our Bottom-line: Keep your finger on the pulse of the latest marketing news, perspectives, and insights by following the Twitter accounts of Rand Fiskin, Larry kim. Neil Patel, Ann Handley and Amy Porterfield.