Where Should I Get Started with Video Marketing?
The 30 Second Answer : Start Video Marketing With What You Already Know
List every time your expect a prospect to "touch" your company. The first touch might be they hear about you from a friend. The second touch might be when they go to your website. The third touch might be when they call you. Etc.
Consider how you can use video to make that touch better, richer, and more compelling.
Example of Marketing Touches

Inserting Some Ideas for Using Video to Make Touches Better

Free Tools
- Free Video Recording and Editing Software from YouTube
- YouTube Studio : https://studio.youtube.com
- Free ways to share personalized videos by email
- Loom for Personalized Videos: https://www.useloom.com
- GoVideo from Vidyard : https://www.vidyard.com/govideo/
Link to my full talk on Getting Started with Inbound and Video Marketing Here: https://www.facebook.com/rabbi.a.singer/videos/10160909099175521/
Link to slides here:
https://www.slideshare.net/rabbiasinger/what-every-business-needs-to-know-about-video-marketing
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Topic #inbound,#Video Marketing,#Getting StartedAdam Singer is an automation, AI, and marketing strategist who helps flooring and home improvement businesses streamline operations, boost productivity, and grow revenue. As the founder of Ability Growth Partners, Adam works with store owners and managers to implement tailored solutions that connect systems, simplify workflows, and drive measurable business outcomes. With deep expertise in SEO, digital advertising, and AI integration, Adam has helped home improvement companies improve their online visibility, generate high-quality leads, and optimize every stage of the customer journey. His experience spans Google Ads, Facebook/Instagram, TikTok, HubSpot, and ClickUp—tools he leverages to automate operations and unlock team efficiency. Adam began building for the web in the mid-1990s and has since served as a WordPress Meetup organizer, HubSpot User Group leader, Google Partner Agency, and HubSpot Solution Provider. His agency, Ability Inbound Marketing, has received industry recognition from Expertise and Clutch for excellence in SEO, social media marketing, and digital design. A seasoned speaker, Adam has presented at The International Surfaces Event in 2024 (on marketing) and 2025 (on customer experience and emerging tech), as well as at business events across the U.S., Israel, and Asia. He is known for turning complex concepts into practical tools that surface professionals can apply right away.
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