--- title: What Every New Business Should Have Online description: Starting your own small business is a daunting task. Follow this simple list of what your small business should have online to get started! image: https://www.abilitygrowth.com/hubfs/Small-business.jpg --- [![Ability Growth Partners](https://www.abilitygrowth.com/hs-fs/hubfs/AGP%20Branding/AGP-Logo-318x93-type2.png?width=318&height=93&name=AGP-Logo-318x93-type2.png "Ability Growth Partners")](https://www.abilitygrowth.com) # What Every New Business Should Have Online 4 MIN [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.abilitygrowth.com/blog/what-every-new-business-should-have-online&display=popup&ref=plugin&src=like&kid_directed_site=0) [Share on Twitter ](https://twitter.com/intent/tweet?original_referer=https://www.abilitygrowth.com/blog/what-every-new-business-should-have-online&ref_src=twsrc%5Etfw&text=What%20Every%20New%20Business%20Should%20Have%20Online&tw_p=tweetbutton&url=https://www.abilitygrowth.com/blog/what-every-new-business-should-have-online) [Chaya Lencz](https://www.abilitygrowth.com/blog/author/chaya-lencz) November 27, 2017 ## [What Every New Business Should Have Online](https://www.abilitygrowth.com/blog/what-every-new-business-should-have-online) Starting your own business is huge. With the advent of the Internet, it has gotten both easier and harder. There are so many ways to get the word out now, but the options are dizzying! How to know which are helpful and which are superfluous? We had the same questions as we set out to launch a new service, Healthy Kosher Snacks (HKS). There are kosher snacks out there, as well as healthy ones, but how many that combine both that kids are actually willing to eat? Our vision is a monthly subscription box that gets delivered to subscribers' homes, filled with nutritious and appealing snack foods. Below are the steps to successfully getting your business online. We'll be taking the journey along with you for HKS, and we'll let you know how it's going along the way. ### **First Things First** Before you start anything, developing your** [1,000 true fans](https://www.abilityseo.com/blog/3-critical-rules-branding-you-should-be-practicing-tim-ferriss)**, and **[buyer personas](https://www.abilityseo.com/blog/what-are-buyer-personas)** based off of them, is a must. The idea is that all you need to be successful is a base of 1,000 die-hard fans who will do anything for what you have do offer. 1,000 is a number that may sound large, but with a world population of over 7 billion, and a large percentage of them able to find you with just a few clicks, it is very doable. You can read more about the concept **[here](http://kk.org/thetechnium/1000-true-fans/)**. Identifying your fans means pinpointing their pain points (whew, that was a mouthful!). What are they lacking that you can provide? You'll need to research this in order to create your **[buyer personas](https://www.abilityseo.com/blog/what-are-buyer-personas)**, or personifications of your fan base into concrete characters. You'll also want to take care of some technical things before you even start online. **[This article](https://www.thebalance.com/starting-a-small-business-4073888)** sums it up nicely. ### **The List** **1. Create a Google My Business profile and a simple website. **Catch up on the best ways to use Google My Business [here](https://www.abilityseo.com/blog/google-my-business-for-local-seo) and take a few minutes to set up your profile. Then, follow [these easy steps](https://www.google.com/business/how-it-works/website/) to create a simple Google website. **2. Create a link to get Google reviews. **Read [here](https://www.abilityseo.com/blog/do-google-reviews-affect-seo) about why Google reviews are important, then [watch](https://www.abilityseo.com/blog/how-to-create-google-review-link) how you can generate a link yourself. **3. Choose 10 keywords from [Moz Keyword Explorer](https://moz.com/explorer). [Keywords ](https://www.abilityseo.com/blog/how-do-you-know-what-words-people-use-to-find-your-website)**are important. While not every piece of content will revolve around those keywords, they will be the foundation to what you are posting and sharing. Remember the pain points you set out to solve above? Keep those in mind when choosing your keywords that can be used for **[pillar page content](https://www.abilityseo.com/blog/our-very-own-case-study-ranking-for-baltimore-seo)** (remember: the new SEO system that has one informative "pillar page" that links to more specific blog posts are related topics). **4. Create [social media](https://www.abilityseo.com/blog/socially-adept-using-social-media-for-good-content-marketing) accounts. **Start with The Big Three: **[Facebook](https://www.abilityseo.com/blog/socially-adept-marketing-with-facebook-for-free)**, [**Twitter** ](https://www.abilityseo.com/blog/social-media-marketing-twitter-in-8-steps)and LinkedIn (read **[here](https://www.abilityseo.com/blog/can-i-create-a-facebook-business-page-without-a-personal-profile)** about creating a Facebook business page). **5. Register on the best citation sites for your city. **Being registered on citation sites is an important step in for** [l](https://www.abilityseo.com/blog/local-baltimore-seo-marketing)[ocal SEO](https://www.abilityseo.com/blog/local-baltimore-seo-marketing)**, as it makes you visible online. [This list](https://moz.com/learn/local/citations-by-city) will tell you where to focus your efforts according to your city. **6. Set up a MailChimp account. **[Email marketing](https://www.abilityseo.com/blog/effective-email-marketing) is important for small businesses. Setting up an account with **[MailChimp](https://mailchimp.com/) **is free and makes the process so easy. **7. Set up a [Wordpress](https://wordpress.com/) website. **It powers 29% of the Internet, and has a minimal fee starting at four dollars a month. The simplest way to build a complex website. **8. Get the [free marketing tools from HubSpot](https://www.hubspot.com/resources/tool) and connect them to your website. **It's free, and will help you grow your business. What's not to love? **9. Connect your new HubSpot tools to MailChimp. **Two in one. Install [**here**.](https://connect.mailchimp.com/integrations/hubspot-integration) **10. Start blogging using your 10 keywords. [Blogging](https://www.abilityseo.com/blog/blogging-for-seo)** is one of the most effective ways to gain traffic online. Get blogging tips for SEO** [here](https://www.abilityseo.com/blog/how-to-blog)**, **[here](https://www.abilityseo.com/blog/blog-content%E2%80%A6.-where-are-you-5-tips-to-develop-blog-content.)** and**[ here](https://www.abilityseo.com/blog/ten-pieces-of-advice-for-better-blog-writing)**. There you go! These easy and close-to-free tricks are enough to get you off the ground. Of course, there's a lot more you will do to really get your new business the attention it deserves. Check out the articles linked on this page, as well as our other blog posts, to learn more helpful tricks about marketing and SEO. If you're located in Baltimore, click the button below to learn SEO tips and tricks specific to Baltimore businesses. [![Learn How to Improve SEO for Your Business](https://no-cache.hubspot.com/cta/default/409613/b4ad4954-ebae-4b91-9768-35af02dd5030.png)](https://cta-redirect.hubspot.com/cta/redirect/409613/b4ad4954-ebae-4b91-9768-35af02dd5030)     # Your Articles Need SkimCatchables Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit! Topic [#business blogging](https://www.abilitygrowth.com/blog/topic/business-blogging),[#small business](https://www.abilitygrowth.com/blog/topic/small-business),[#starting a business checklist](https://www.abilitygrowth.com/blog/topic/starting-a-business-checklist) [Chaya Lencz](https://www.abilitygrowth.com/blog/author/chaya-lencz) Chaya Lencz is our marketing associate at AbilitySEO. In addition, she is currently a student at University of Baltimore's Merrick School of Business. ### Leave us a Comment! ### RELATED ARTICLES [The Relationship Between Marketing and Sales February 27, 2018 2 MINUTES ](https://www.abilitygrowth.com/blog/the-relationship-between-marketing-and-sales) [Phone Calls for the Successful Salesperson in 5 Steps February 26, 2018 3 MINUTES ](https://www.abilitygrowth.com/blog/phone-calls-for-the-successful-salesperson-in-5-steps) [Tips and Tricks of Email for Sales February 21, 2018 3 MINUTES ](https://www.abilitygrowth.com/blog/tips-and-tricks-of-email-for-sales) [It's All About What You Know: Best Ways to Research Buyers February 14, 2018 4 MINUTES ](https://www.abilitygrowth.com/blog/best-ways-to-research-buyers) [Sales in 2018: The Inbound Sales Method Explained February 07, 2018 3 MINUTES ](https://www.abilitygrowth.com/blog/sales-in-2018-the-inbound-sales-method-explained) ### Get Notified About New Articles #### About Us Most of Our Inbound Marketing Clients See Increased Web Traffic of 300% or more Within 12 Months of Working With Us #### Recent Blog Articles ### Recent Posts #### Contact Us ** 912-655-4462 ** [info@abilityseo.com](mailto:yourname@company.com) ** 12015 Treeline Way Rockville, MD 20852 Copyright 2026 | Designed with ** by [AbilitySEO](http://www.AbilitySEO.com) [Follow us on Twitter ](https://twitter.com/AbilitySEO) [Follow us on Facebook ](http://www.facebook.com/pages/Abilityseo/783809055020602) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Chaya Lencz", "url" : "https://www.abilitygrowth.com/blog/author/chaya-lencz" }, "datePublished" : "2017-11-27T16:01:00.000Z", "headline" : "What Every New Business Should Have Online", "image" : [ "https://www.abilitygrowth.com/hubfs/Small-business.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.abilitygrowth.com/blog/what-every-new-business-should-have-online", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.abilitygrowth.com/hubfs/AGP%20Branding/AGP-Logo-318x93-type2.png" }, "name" : "Ability Growth Partners" } } ```