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AUTHOR

Adam Singer

Adam Singer is an automation, AI, and marketing strategist who helps flooring and home improvement businesses streamline operations, boost productivity, and grow revenue. As the founder of Ability Growth Partners, Adam works with store owners and managers to implement tailored solutions that connect systems, simplify workflows, and drive measurable business outcomes. With deep expertise in SEO, digital advertising, and AI integration, Adam has helped home improvement companies improve their online visibility, generate high-quality leads, and optimize every stage of the customer journey. His experience spans Google Ads, Facebook/Instagram, TikTok, HubSpot, and ClickUp—tools he leverages to automate operations and unlock team efficiency. Adam began building for the web in the mid-1990s and has since served as a WordPress Meetup organizer, HubSpot User Group leader, Google Partner Agency, and HubSpot Solution Provider. His agency, Ability Inbound Marketing, has received industry recognition from Expertise and Clutch for excellence in SEO, social media marketing, and digital design. A seasoned speaker, Adam has presented at The International Surfaces Event in 2024 (on marketing) and 2025 (on customer experience and emerging tech), as well as at business events across the U.S., Israel, and Asia. He is known for turning complex concepts into practical tools that surface professionals can apply right away.

Stories by Adam


Should I Redesign My Website

How to Make an Awesome Website

An Awesome Website Starts with an Awesome Mission. Get Your Website's Job Clear and Everything Else Will Come Easily.

WordPress

WordPress v. HubSpot CMS

Buy the HubSpot CMS if you can afford it comfortably.  Both HubSpot and WordPress are the kinds of products where you tend to get what you pay for.

How to Get to #1 on Google

Stop Googling Yourself

What to measure when you do a campaign for yourself to show up better on Google.

Google Search

Does Google Have A Racial Bias?

Does Google have a bias towards search results? Find out how the newest algorithm and search works here.

What is SEO

How to Show Up on Google

Google will show your website better if your website is better at please the people who use Google, namely your market. Here's how.

social media marketing

Resources for Thought Leadership

Resources from the 8 September 2020 Thought Leadership Savannah HUG Class taught by Adam Singer

Get notified on new marketing insights

Be the first to know about new B2B SaaS Marketing insights to build or refine your marketing function with the tools and knowledge of today’s industry.