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Narcissism is the Enemy of Good Marketing

1 MIN
Adam Singer
January 04, 2017

Narcissism is the Enemy of Good Marketing

If you take nothing else away from this article: think about how your client thinks about your services. Seriously. If I asked you to describe what you do, and then I asked your clients to describe what you do, would they say the same thing?

Most businesses are more focused on what they do than they are on what you do. When they think about your business, they think about it in terms of what you do for them, not what you do.

A good website is focused on everything that the consumer is looking for. If you sell widgets, your website should be about widgets and should help people easily discover what they are looking for about widgets. It should describe widgets how the "widget-seeker" describes them and answer the questions the "widget-seeker" wants to know about widgets.

Good website marketing is using your website to be the solution your customers are looking for. Narcissism is using your website to describe your goods and services, without considering what your consumers are really looking for.

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Topic #Inbound Marketing,#SEO,#Internet Marketing,#Web Design,#Website Marketing
Adam Singer

Adam Singer is an automation, AI, and marketing strategist who helps flooring and home improvement businesses streamline operations, boost productivity, and grow revenue. As the founder of Ability Growth Partners, Adam works with store owners and managers to implement tailored solutions that connect systems, simplify workflows, and drive measurable business outcomes. With deep expertise in SEO, digital advertising, and AI integration, Adam has helped home improvement companies improve their online visibility, generate high-quality leads, and optimize every stage of the customer journey. His experience spans Google Ads, Facebook/Instagram, TikTok, HubSpot, and ClickUp—tools he leverages to automate operations and unlock team efficiency. Adam began building for the web in the mid-1990s and has since served as a WordPress Meetup organizer, HubSpot User Group leader, Google Partner Agency, and HubSpot Solution Provider. His agency, Ability Inbound Marketing, has received industry recognition from Expertise and Clutch for excellence in SEO, social media marketing, and digital design. A seasoned speaker, Adam has presented at The International Surfaces Event in 2024 (on marketing) and 2025 (on customer experience and emerging tech), as well as at business events across the U.S., Israel, and Asia. He is known for turning complex concepts into practical tools that surface professionals can apply right away.

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