Your Website Needs to be True to Your Business (Duh!)
If you say you’re open on Sundays, be open on Sundays. Most businesses change with time. This means that you’re going to need to have some time and manpower dedicated to auditing your website at least once a quarter. And make sure your in store prices are the same or better than your online prices. If not, prepare for the Barnes & Noble Effect.
The Barnes & Noble Effect
Ugh. How can one company get it so wrong. In case you haven’t noticed, B&N has some serious competition from an online gargantuan called Amazon.com. Has B&N noticed? Let’s check.
I want the 2017 World Almanac (because I am awesomely nerdy that way). Amazon has it for $9.17. But I work across the street from a B&N, I like the feel of the place, so I go to the Barnes and noble website to see how much they charge for it: $10.00. A bit more than big A, but i’ll pay a bit extra for that “book store feel”, so I trek out to the mega-B&N in Baltimore’s Inner Harbor.
I peruse the shelves and enjoy thumbing through some new arrivals and contemplate buying more now that I’m here. I ask a bookseller to point out the Almanac and we he does, I noticed it’s marked $14.99, 33% more than their website. I ask the bookseller and he says, “yeah sometimes the books are cheaper on our website, but if you pay to join our book club you can save as much as 40%!”
Seriously?! You want me to pay you for the privilege of not shopping on your website or on Amazon without the hassle? Ugh. Good luck Barnes and Noble. I’m going to miss walking through mega bookstores. They were fun.
For the rest of us, make sure your business reflects your website and vice versa.
Your Articles Need SkimCatchables
Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit!Topic #website design,#Website Marketing
Adam Singer began programming for the World Wide Web in 1998 while working as an Informational Specialist for the Bureau of National Affairs, a Fortune 500 publishing company based in Washington, DC. In 2001 Adam became the Marketing and Communications Director for Jetro Platforms, a server-based computing software manufacturer. In 2011 Adam founded AJ Singer Studios, an Internet Marketing company based in Savannah, GA. In 2015 Adam formed Ability SEO as a full service marketing agency specializing in using SEO, social media, and e-mail marketing to get more visitors, leads and customers