Your Website Needs to be True to Your Business (Duh!)
If you say you’re open on Sundays, be open on Sundays. Most businesses change with time. This means that you’re going to need to have some time and manpower dedicated to auditing your website at least once a quarter. And make sure your in store prices are the same or better than your online prices. If not, prepare for the Barnes & Noble Effect.
The Barnes & Noble Effect
Ugh. How can one company get it so wrong. In case you haven’t noticed, B&N has some serious competition from an online gargantuan called Amazon.com. Has B&N noticed? Let’s check.
I want the 2017 World Almanac (because I am awesomely nerdy that way). Amazon has it for $9.17. But I work across the street from a B&N, I like the feel of the place, so I go to the Barnes and noble website to see how much they charge for it: $10.00. A bit more than big A, but i’ll pay a bit extra for that “book store feel”, so I trek out to the mega-B&N in Baltimore’s Inner Harbor.
I peruse the shelves and enjoy thumbing through some new arrivals and contemplate buying more now that I’m here. I ask a bookseller to point out the Almanac and we he does, I noticed it’s marked $14.99, 33% more than their website. I ask the bookseller and he says, “yeah sometimes the books are cheaper on our website, but if you pay to join our book club you can save as much as 40%!”
Seriously?! You want me to pay you for the privilege of not shopping on your website or on Amazon without the hassle? Ugh. Good luck Barnes and Noble. I’m going to miss walking through mega bookstores. They were fun.
For the rest of us, make sure your business reflects your website and vice versa.
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Topic #website design,#Website MarketingAdam Singer helps growth-minded businesses turn marketing and operations into scalable systems that drive results. As the founder of Ability Growth Partners, Adam works with owners, managers, and marketing leaders to simplify workflows, improve visibility, and grow revenue—without the guesswork. Adam brings a rare blend of strategy, automation, and hands-on execution. He’s known for connecting the dots between digital ads, SEO, AI tools, and internal systems—transforming scattered efforts into a clear, scalable plan. With decades of web experience and credentials as a HubSpot Solutions Provider, Google Partner, and WordPress organizer, Adam has led award-winning campaigns and spoken on marketing and tech at events across the U.S., Israel, and Asia. Structure, strategy, and support that actually move the needle.
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