---
title: Why Some Sites do Better on Google than Others... And What to Do About it
description: Google is based on giving web searchers what they are looking for.  Follow these principles if you want to win at search engine optimization.
image: https://www.abilitygrowth.com/hubfs/to-use.jpg
---

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# Why Some Sites do Better on Google than Others... And What to Do About it

 1 MIN

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[Adam Singer](https://www.abilitygrowth.com/blog/author/adam-singer)

 August 02, 2017

## [Why Some Sites do Better on Google than Others... And What to Do About it](https://www.abilitygrowth.com/blog/why-some-sites-do-better-on-google-than-others...-and-what-to-do-about-it)

These are the slides from a talk I gave at Spark Baltimore on  August 2, 2017.

** [Why Some Websites Rank Better Than Others on Google... And What to Do About It](https://www.slideshare.net/rabbiasinger/why-some-websites-rank-better-than-others-on-google-and-what-to-do-about-it) ** from **[Ability SEO](https://www.slideshare.net/rabbiasinger)**

# Your Articles Need SkimCatchables

Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit!

Topic [#Inbound Marketing](https://www.abilitygrowth.com/blog/topic/inbound-marketing),[#SEO](https://www.abilitygrowth.com/blog/topic/seo)

[Adam Singer](https://www.abilitygrowth.com/blog/author/adam-singer)

Adam Singer helps growth-minded businesses turn marketing and operations into scalable systems that drive results. As the founder of Ability Growth Partners, Adam works with owners, managers, and marketing leaders to simplify workflows, improve visibility, and grow revenue—without the guesswork. Adam brings a rare blend of strategy, automation, and hands-on execution. He’s known for connecting the dots between digital ads, SEO, AI tools, and internal systems—transforming scattered efforts into a clear, scalable plan. With decades of web experience and credentials as a HubSpot Solutions Provider, Google Partner, and WordPress organizer, Adam has led award-winning campaigns and spoken on marketing and tech at events across the U.S., Israel, and Asia. Structure, strategy, and support that actually move the needle.

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