The Scientific Website
The scientific method changed everything...except maybe marketing.
Francis Bacon's innovative way to catalog and organize cause and effect enabled humanity to reach the moon, achieve self-government, and enable each generation to live longer than the last. It's simple really: state a hypothesis, identify a way to test it, carefully document the results of your test, analyze the results of your experimentation, and draw conclusions.
Why should building a website be treated any differently than anything else in the realm of science? We should make a hypothesis for what the website will achieve. We should identify a way to test those achievements. We should document the results of our test, analyze those results and draw conclusions.
What will your new website achieve? What will your marketing achieve? How will you measure it? How will you analyze it? And how will you learn and apply the results of that analysis?
Your Articles Need SkimCatchables
Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit!
Topic #How to build a better websiteAdam Singer is an automation, AI, and marketing strategist who helps flooring and home improvement businesses streamline operations, boost productivity, and grow revenue. As the founder of Ability Growth Partners, Adam works with store owners and managers to implement tailored solutions that connect systems, simplify workflows, and drive measurable business outcomes. With deep expertise in SEO, digital advertising, and AI integration, Adam has helped home improvement companies improve their online visibility, generate high-quality leads, and optimize every stage of the customer journey. His experience spans Google Ads, Facebook/Instagram, TikTok, HubSpot, and ClickUp—tools he leverages to automate operations and unlock team efficiency. Adam began building for the web in the mid-1990s and has since served as a WordPress Meetup organizer, HubSpot User Group leader, Google Partner Agency, and HubSpot Solution Provider. His agency, Ability Inbound Marketing, has received industry recognition from Expertise and Clutch for excellence in SEO, social media marketing, and digital design. A seasoned speaker, Adam has presented at The International Surfaces Event in 2024 (on marketing) and 2025 (on customer experience and emerging tech), as well as at business events across the U.S., Israel, and Asia. He is known for turning complex concepts into practical tools that surface professionals can apply right away.
Leave us
a Comment!