---
title: The Scientific Website
description: The right way to build a website includes defining measurable goals and how they will be analyzed and improved upon.
image: https://www.abilitygrowth.com/hubfs/Robot-assistant.jpg
---

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# The Scientific Website

 1 MIN

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[Adam Singer](https://www.abilitygrowth.com/blog/author/adam-singer)

 July 25, 2017

## [The Scientific Website](https://www.abilitygrowth.com/blog/the-demaic-method)

The scientific method changed everything...except maybe marketing.

Francis Bacon's innovative way to catalog and organize cause and effect enabled humanity to reach the moon, achieve self-government, and enable each generation to live longer than the last. It's simple really: state a hypothesis, identify a way to test it, carefully document the results of your test, analyze the results of your experimentation, and draw conclusions.

Why should building a website be treated any differently than anything else in the realm of science? We should make a hypothesis for what the website will achieve. We should identify a way to test those achievements. We should document the results of our test, analyze those results and draw conclusions.

What will your new website achieve? What will your marketing achieve? How will you measure it? How will you analyze it? And how will you learn and apply the results of that analysis?

 

# Your Articles Need SkimCatchables

Skim-Catchables are bloggers' - now- not-so- secret weapon to make readers' jobs easier because they can easily skim down a page and find the answer to what they are looking for. Engaging titles and subtitles, gorgeous infographics, and functions like TL; DR (Too long; didn’t’ read) not only help readers, but should be part of any writer's tool kit!

Topic [#How to build a better website](https://www.abilitygrowth.com/blog/topic/how-to-build-a-better-website)

[Adam Singer](https://www.abilitygrowth.com/blog/author/adam-singer)

Adam Singer helps growth-minded businesses turn marketing and operations into scalable systems that drive results. As the founder of Ability Growth Partners, Adam works with owners, managers, and marketing leaders to simplify workflows, improve visibility, and grow revenue—without the guesswork. Adam brings a rare blend of strategy, automation, and hands-on execution. He’s known for connecting the dots between digital ads, SEO, AI tools, and internal systems—transforming scattered efforts into a clear, scalable plan. With decades of web experience and credentials as a HubSpot Solutions Provider, Google Partner, and WordPress organizer, Adam has led award-winning campaigns and spoken on marketing and tech at events across the U.S., Israel, and Asia. Structure, strategy, and support that actually move the needle.

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