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Social Media Marketing by numbers
Within the world of digital advertising, social media platforms appear to have been the biggest beneficiaries of the shift to digital.
Statista’s analysis indicates that social media’s share of global digital ad spend has grown from roughly a quarter of the total in 2019, to more than a third in 2022.
That’s already quite impressive, but the absolute spend figures tell an even more compelling story.
Data published in Statista’s Advertising & Media Outlook shows that worldwide spend on social media ads has more than doubled since the outbreak of COVID, to reach USD $226 billion in 2022.
