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Podcast Marketing

We provide podcast marketing services that enable clients to reach more potential listeners, increase engagement, and spread their message to a larger audience.

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We specialize in podcast marketing to help you reach your biggest audience and get the most out of your content. We have a deep understanding of the technology behind podcasting, as well as the best practices for success, so our podcast marketing solution can help you maximize engagement and increase listener numbers. Our team of experts use a variety of techniques to market podcasts, from social media campaigns and SEO optimization to content partnerships and influencer outreach. We also provide detailed analytics that allow you to track performance in real-time, so you can be sure that your podcast is performing at its highest potential.

Latest Podcasting Statistics For 2023

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78% of Americans are aware of podcasting…

Although podcasting has been around for a while now, some still class it as a new and emerging industry. However, every year it becomes more popular, and more consumers are becoming aware of it. According to Statista, just over 3/4 of the US population claims that they are ‘aware’ of podcasting.

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…And 57% of Americans have listened to a podcast

Of the number of people aware of podcasting, a good percentage of them have actually listened to one. According to Statista, over half of all Americans have listened to at least one podcast in their life. Around 57% reported that they have listened to a podcast, but many of those surveyed listen to podcasts on a regular basis.

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US podcast listeners listen to 6 podcasts per week on average

Interestingly, people that consume podcasts don’t just listen to one or two shows per week.  According to Infinite Dial, the average number of podcasts consumers listen to per week is 6. In fact, 18% of podcast listeners actually listen to more than 6 per week.

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60% of listeners have bought a product based on a podcast ad

Conversion from podcast ads is also quite good too. Despite it not being particularly easy for podcast listeners to click through or complete actions based on podcasting ads, people are still making purchases based on the ads they hear.

According to Midroll, 60% of listeners have bought a product that they heard about when listening to a podcast.

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72% of listeners that have listened to a particular podcast for four years or more have bought something based on an ad

Podcasts that have been running for a long time seem to have the most loyal and engaged audiences. According to Midroll, 72% of people that have listened to a particular podcast for 4 or more years have bought a product based on an ad they heard in that podcast.

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We provide an array of services in podcast marketing. We offer a range of options from helping to design the artwork for your podcast to creating tailored copy and SEO strategizing to drive more listeners. 


Additionally, we can help you with monetization, providing insights into how to make your podcast profitable and connecting you with potential sponsors. 

Our team also has expertise in audio editing and production, so that your podcast episodes are professional-grade and easy to listen to.

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