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Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

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We do Content Marketing that helps you sell more. Our proven process involves creating and distributing high-quality, relevant, and compelling content that attracts and engages your target audience. This not only helps you sell more, but also positions you as a trusted and credible source in your industry.

Content Marketing Statistics You Should Know

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A 2021 DemandGen study revealed 62% of those making B2B purchase decisions said they relied more on practical content like case studies and visual content, such as webinars, to guide their buying decisions and citing a higher emphasis on the trustworthiness of the source.

Buyers are willing to spend no more than 5 minutes reviewing most content formats. (Source: DemandGen Content Preferences Survey)

In a recent post, blogger Ryan Robinson reports the average reader spends 37 seconds reading a blog.

65% of respondents to DemandGen’s survey said they give more credence to peer reviews, user-generated content, and third-party publications/analysts vs. company-generated content.

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Content Marketing is an approach focused on creating and distributing valuable and relevant content to attract customers and build long-term relationships with them.

Case studies, ebooks or articles - across multiple channels to engage with current and potential customers. 

It's an effective way to educate people about your business and services while also increasing brand awareness and website traffic. 

Content marketing also helps to build trust in the brand by providing useful information that speaks directly to consumer’s needs. 

We work closely with our clients to develop tailored strategies that enable them to reach their target audience in a meaningful way. 

We create customized content plans that focus on identifying key topics that are both helpful for customers as well as aligned with their business goals. Our team of experienced writers can produce high quality content assets ranging from blog posts to videos that help our clients maximize their reach across multiple digital channels. 

We also optimize each piece of content for better search engine visibility so it can get more organic web traffic

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Finally, we measure the performance of each piece of content against predetermined objectives so our clients can use data-driven decisions when determining which strategies work best for them.