Inbound SEO, Sales, Service and Marketing Blog | Ability Growth Partners

Blog Content…. Where Are You? 5 Tips to develop blog content.

Written by Becky Schastey | Aug 8, 2014 12:45:42 PM

A blog is an integral part of a website that allows you to consistently add more information to your website. It allows the owner or manager to handle objections or myths about your industry, provide additional information about products and services, reinforce mission statements, generate leads, incubate ideas, tells success and failure stories, and provide content for your other social media stations. All of which ultimately develops more credibility for you and your company. The challenge is what do I write about? How do I develop blog content?

If you start your week by taking an hour or two to careful create content, it will save you hours of time during the week of having to craft it for your other media channels. It even provides content to revisit on weeks you are short on time.

So where do you find and how do you create blog content? Here are 5 tips...

1)     Handle Common Questions, Objections, or Myths

Construct a list of common objections, myths about why people do or do not use your service and tell a story about how your company has helped someone who felt similarly. Mr. Jones, I understand how you feel, I know someone who felt the same way and what we found….

2)      Success & Progress Stories

Tell stories about the successes and progress you may have encountered during an installation or job. – For example a handyman service may take pictures of before, during and after of a project and tell the story of the work required to bring the job to fruition.

3)      Guest Bloggers

Invite vendors, customers, and closely related industry leaders to write about subjects related to your industry, service or product or interview them yourself and request to post the interview.

4)      Highlight Aspects of Your Services/Products

Take this opportunity to choose a particular product or service and provide how-to’s or discuss particular benefits. The best part is you can change products or services for each post. For example, the five benefits of laminate flooring.

5)      Industry Information

Speak about the happenings in your industry. Write posts regarding published news and media articles related to your industry. Elaborate upon ideas presented in articles or take the opportunity to express a different opinion regarding the article.

Make sure to switch up the types of posts you are adding! Don’t choose one method and stick with it unless you know it is attracting the type of reader who will eventually do business with you and your company.

Now, here’s the best part….. utilize this content in your social media. Post on Linked-In, take snippets for a few different Facebook, Google +, and Twitter posts and link back to the original post.  If it’s one of your better articles post it to E-Zine.  Take a paragraph or two and use it in your email newsletter, stop at a “cliff hanger” point and link to the original post. Place the graphic on Pinterest or Instagram with a snippet of your post and a “read more” with link. When you find content from other sources that support your post link the ideas together.

On weeks content is lagging go back to your older content and utilize the information with a few added tidbits or expanded thoughts.

Either way you slice it or dice it, a blog is one very important part of your online presence.

Liked this article?  Check out this article on 5 Simple Tips How to Blog 

 

For more tips and tricks to increase your online marketing in time efficient manner, be sure to signup for a free consultation on how your blog can grow your business.